![]() ![]() Or, perhaps January and February simply represent the typical peak for breakfast cereal shopping. Perhaps the drop in online demand last spring and summer was driven by more people returning to in-person grocery shopping after staying at home to avoid the Delta variant. It’s obviously difficult to determine the causes behind these changes in demand. It then fell off during the spring, where it remained consistent throughout the summer and fall, until dropping again during the holidays. Online demand for breakfast cereal was generally consistent throughout the year, but was highest during January and February. Is there a specific time of year when breakfast cereal is more or less popular? And what about National Cereal Day? Does it move the needle for demand at all? Let’s start by examining weekly demand for the entire category of “breakfast cereal” last year. When is online demand highest for breakfast cereal? Now that we know which cereals are the most popular, let’s take a step back and examine a broader view of breakfast cereals as a category. Count Chocula, which is only widely available around October, was second to last, while Golden Grahams, Wheaties, and French Toast Crunch (a cereal that was brought back thanks to popular demand), round out the bottom five.Īgain, don’t worry if your favorite cereal is at the bottom of this list, as there are _many _cereals that would certainly fall below them if we were to include every possible type of breakfast cereal. ![]() Of those we did include, Coca Krispies saw the least amount of demand. Of course, we couldn’t include every single type of cereal in our analysis, and instead chose to focus on some of the most popular and prominent ones. Honey Nut Cheerios was able to fend off Raisin Bran for the #5 spot, and after that we see another drop to Fruity Pebbles and Special K. Frosted Flakes and Lucky Charms weren’t far behind, either, putting all four of these in a tier of their own. It was a tight battle for the most popular cereal in 2021, but Cinnamon Toast Crunch just edged out Rice Krispies to claim the crown. Pour yourself a bowl and keep reading to find out the answers to these questions and more! What are the most popular types of breakfast cereals on Amazon?Įveryone has their favorite kind of cereal, but is there a clear winner when it comes to online demand? To discover the king of breakfast, we started with analyzing total online demand in all of 2021 for different types. Are there certain times of year where people are more or less likely to buy a box of cereal? Which types are the most popular? And has the pandemic changed demand for cereal? ![]() Grab a spoon, a bowl, and your milk of choice, because March 7th, 2022 marks National Cereal Day! Whether you’re someone who starts every morning with a bowl of Corn Flakes, or if you’re more of a late-night snack bowl of Cinnamon Toast Crunch kind of person, there’s no wrong way to celebrate this unofficial holiday.Īs for us? Well, we’re going to celebrate the best way we know how, by diving deep into our data to learn more about Americans’ relationship with breakfast cereal.
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